About Us

Russell Hoops is a unique youth basketball organisation based in Hertfordshire that provides expert coaching to girls and boys between the ages of 7 to 18 years old.

They have an experienced coaching team who are extremely passionate and dedicated to the development of all their players.  And, since 2011, they have helped place over 50 players into National League teams, as well as assist players to gain places in basketball academies throughout England and Europe.


Their program was launched in 2011 and designed for developing fundamental skills, sportsmanship and to positively influence youth through basketball.  They provide and run weekly academy sessions, 3-day camps throughout school holidays and unique skill-specific basketball clinics.  They have a great reputation in the local community through delivering coaching in numerous primary and secondary schools and colleges throughout Hertfordshire.

Russell Hoops’ ultimate goal is to allow participants the opportunity to maximise their potential, while promoting the importance of youth basketball as a vehicle to build character, discipline and self-esteem.

Russell Hoops has the following policies and procedures in case to ensure a safe and high quality coaching programme. Please see below:

Safeguarding Policy

Health and Safety Policy

Equity Policy

Coach Code of Conduct

Terms and Conditions